When selecting a builder or dealer a good clue to watch for is - what type of sales approach is being used? Typically a, “Hard-Sell” approach will try to manipulate you into making a decision quickly without much information. Your builder or salesperson may ask for a deposit before you’re convinced this is the right home. The hard-sell approach is generally used when the product for sale is of poor quality, thus the reason for the manipulation. If you come into contact with this type of approach, politely tell your salesperson you’re not going to make a decision today.
The, “Soft-Sell” approach is generally used when the product for sale is of better quality. A professional builder or experienced salesperson will not try to manipulate you, but will earn your trust and respect by telling you everything you need to know in order to earn your business. The sad part is most home buyers know when they are being manipulated but continue with the sale only to be disappointed later on. A professional company that has your best interest at heart will provide you with straight answer without the high pressure.
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The, “Soft-Sell” approach is generally used when the product for sale is of better quality. A professional builder or experienced salesperson will not try to manipulate you, but will earn your trust and respect by telling you everything you need to know in order to earn your business. The sad part is most home buyers know when they are being manipulated but continue with the sale only to be disappointed later on. A professional company that has your best interest at heart will provide you with straight answer without the high pressure. 